Spribe, a prominent game developer, has recently announced a partnership with Brazilian boxer and social media influencer Jully Poca to promote their flagship crash game, Aviator. Jully Poca, known for her vibrant social media presence, particularly on TikTok where she boasts over 3.1 million followers, will leverage her platform to introduce her audience to the high-adrenaline world of Aviator.

Aviator is a crash game that has rapidly become one of the most popular in its category, engaging over 32 million players globally each month. The game’s mechanics revolve around a rising multiplier as a plane ascends, challenging players to decide the optimal moment to cash out before the plane flies away, potentially leaving them empty-handed. This format not only provides excitement but also aligns well with the thrill-seeking nature of many online gamers, particularly in emerging markets like Brazil.

Jully Poca’s involvement as a brand ambassador is a strategic move by Spribe to capture the attention of Brazil’s burgeoning online gaming community. Her undefeated boxing career and her engaging fitness-related content on social media make her an ideal figure to convey the dynamic and fast-paced nature of Aviator to a broad audience. As part of her role, Jully will create and share content that highlights the exhilarating experience of playing Aviator, aiming to resonate with her followers’ love for action and entertainment.

Spribe’s Chief Commercial Officer, Giorgi Tsutskiridze, expressed enthusiasm about the partnership, noting that Jully Poca’s influence will be instrumental in expanding Aviator’s reach in Brazil, a market poised to become one of the largest in the online gaming industry. The collaboration is expected to not only boost Aviator’s popularity but also reinforce Spribe’s position as a leader in innovative gaming experiences​ (European Gaming) (iGamingFuture).

Who is Jully Poca ?

Jully Poca is a Brazilian boxer and social media influencer who has gained significant popularity for her vibrant presence on platforms like TikTok, where she has over 3.1 million followers. She initially rose to fame through her engaging comedy skits centered around fitness and weightlifting, which resonate with a broad audience interested in health and wellness.

In the boxing world, Jully made her professional debut in April 2023 and has since maintained an undefeated record, showcasing her prowess in the ring with three wins and no losses. Her dual identity as both an athlete and a social media star makes her a unique figure, particularly in the way she blends the worlds of sports and entertainment.

She was born in Brazil in 1994 and is 29 years old.

She rose to fame through posting comedy clips online, usually skits involving fitness or weightlifting.

Jylly Poca’s social media

Jully Poca - new Aviator brand ambassador
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